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In October 2019, Google introduced they’d begin applying BERT fashions for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to enhance their pure language processing but this time with a view to better understand the search queries of their customers. 39 In terms of seo, BERT meant to attach users more easily to related content and improve the standard of site visitors coming to web sites which can be ranking in the Search Engine Results Page.