March 24, 2023

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How We Helped a Management Consulting Firm Build Thought Leadership

How We Helped a Management Consulting Firm Build Thought Leadership

This report was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting agency, delivers advice to support electronic, imaginative, and experiential advertising and marketing organizations scale their performance and accomplish growth. On a quest to cement himself as a thought chief in the space, MEADE founder and CEO Jeff Meade started doing work with Affect & Co.

To strengthen model recognition and progress his considered leadership, Influence & Co. labored alongside Jeff to build and execute an efficient written content promoting technique.

Following we implemented a information system, together with look for-optimized visitor-contributed material, MEADE was ready to see some amazing outcomes.

Jeff labored with Impact & Co. for two many years, and for the duration of that time, we published 14 guest posts in 10 leading publications in his marketplace. His article content have amassed tens of thousands of shares throughout Facebook, Twitter, and Pinterest, and his content material has a social arrive at of more than 6 million.

Just in just the previous 12 months, we have found these thrilling wins:

• Jeff’s guest posts have been published in the likes of Entrepreneur, Harvard Enterprise Review Ascend, and Ad Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Organization Evaluation Ascend posting has created additional than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor put up revealed in Entrepreneur has garnered far more than 6,600 shares, and prospects frequently point out this article when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• All round, the articles we’ve created together:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To master far more about how we’ve served companies get to their objectives with material marketing, check out out far more of our scenario reports below!

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